This One's For The Ladies

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I have made an observation.


Did you know that they have very specific people that "stage" stores? Grocery Stores, Convenience Stores, Drug Stores, Mega Marts, etc. Stagers are employees specifically hired because they know a lot about marketing. Each store is carefully mapped out according to shopping strategies and is made to lure you from one aisle to the next. They also love to target impulse buyers. End caps are a specialty. They laugh their little fannies off when they walk in their stores and see the end caps have been picked over. It's a job well done.


But I am convinced within myself that the majority of stagers are of the male persuasion. One reason alone has brought me to this scientific conclusion. Feminine Hygiene Products. When shopping for feminine hygiene products there is little allure. It's a get in, get what you need and get out mentality.


If you were to ask a women to design her perfect aisle at that time of the month, the hygiene items would be in the center of the aisle, the concoctions to ease pain, discomfort and irritability would be to the left and to the right she would be greeted by an entire section filled with Twix Bars, Chocolate Covered Pretzels, and Dark Chocolate M&M's. That's right. Our necessary products would be flanked by meds on one side and candy on the other. And to make us feel even better, they could have fresh flowers, like daisies or lavender in lovely vases.


And the bonus... when you walked up to pay for your necessities at the counter, the clerk would see the items that had been carefully picked from the aisle made just for you, look at you sympathetically, tilt her head and say "Would you like a cappuccino on us? Here's your complimentary Starbuck's gift card Miss, you deserve it."


Just as a side note:
Did you know that back in biblical times they had what was called the red tent? Believe it. It was a tent designated to women on their cycle. They entered the tent because they were considered unclean and needed to be away from other people. This is BRILLIANT! They sat on piles of hay and drank wine all while being attended to by older women who were past this stage of life. Can you imagine? An entire week where you sat around without husband, children or duties. You could chat with your girls about anything and everything, take naps, have a cocktail. This is something we should seriously look at bringing back into fashion. Who's with me? :)